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Privacy Policy

Effective Date: September 10, 2021

Last Updated Date: February 15, 2021

Your privacy is very important to us. Accordingly, we developed this Policy in order for you to understand how we collect, use, communicate, disclose and make use of personal information, which will be included in a database of which IRONHIDE (with address Bartolomé Mitre 1441 6 th Floor, Montevideo, Uruguay) is the data controller.

This policy applies to our websites (www.ironhidegames.com) and our mobile applications Kingdom Rush, Kingdom Rush Frontiers, Kingdom Rush Origins, Kingdom Rush Vengeance, Ironmarines), and the desktop versions of our videogames. We offer a restricted version of our games and portions of our websites for younger users. For more information on this, please see the Children’s privacy section. If you have any questions regarding this Policy and our privacy practices please contact us at [email protected]

Table of Contents

  1. Changes to this privacy policy
  2. Types of information we collect about you
  3. Cookies, beacons and tracking
  4. How we use your information
  5. Children’s privacy
  6. Disclosure of personal information
  7. How long do we keep hold of your information?
  8. Where do we process your information?
  9. How can I exercise my rights over my information?
  10. Links to other websites
  11. Security
  12. Company contact information

Changes to this privacy policy

We may make some changes to this Policy from time to time so please check the updated date on this page regularly. If we make a material change to this policy, we will post a notification prior to making the change. If we have your contact details, and if required by law, we will contact you before we make the change.

Types of information we collect about you

Ironhide does not require you to provide personal data that directly identifies you (such as name or email address) when you play our mobile games. We may collect personal data from you (which may include name or email address)if you request access to technical support via our website or apps, by using a third party ID, such as social networking sites or gaming services, subscribe to newsletters, purchase a product (or “in-app purchase”).

When you visit our websites or interact with our mobile and desktop games, Ironhide collects cookies, IP-address and usage data such as what stages you’ve played and when. If you make a purchase, your card information is not held by us, it is collected by the store, who specialise in the secure online capture and processing of credit/debit card transactions.

Cookies, beacons and tracking

We use cookies and other similar technologies (e.g. web beacons, log files, scripts and eTags) (“Cookies”) to enhance your experience using the Service. Cookies are small files which, when placed on your device, enable us to provide certain features and functionality. For more information about our Cookies policy, click here.

Some web browsers transmit “do not track” signals. Because of differences in how web browsers incorporate and activate this feature, we currently do not take action in response to these signals.

How we use your information

We use the information collected as described above and to provide our services, including for analytics, managing contacts, and sending messages.

Children’s privacy

We don’t ask children to provide information, but we do collect certain technical information about your child’s use of the app to support the operation of our service.

If a child for the purposes of privacy law compliance (under 13 in the US, under 16 in the EU/UK, or under the applicable legal age of majority in the relevant jurisdiction) contacts us, we use their email address to respond once to their inquiry and then delete their contact information from our records immediately on responding.

We collect certain technical information about your child’s use of the app to support the operation of our service.

Our apps contain contextual advertising that displays relevant ads based on the content of the games.

For more information on the collection and use practices of these services, please see the Third-party service providers section below.

Parents can request to review or have children’s information deleted by contacting us by one of the following methods:

Postal Address Ironhide Games, Bartolomé Mitre 1441 6th Floor (Montevideo, Uruguay)
Email [email protected]
Phone +598 (2) 915-5174

Disclosure of personal information

We are committed to maintaining your trust, and we want you to understand when and with whom we may share the information we collect.

Authorized third-party vendors and service providers.
We share your information with third-party vendors and service providers that provide services to us for a variety of business purposes, described below.
Corporate affiliates.
We may share your information with our corporate affiliates.
Business transfers.
We may share your information in connection with a substantial corporate transaction, such as the sale of a website, a merger, consolidation, asset sale, initial public offering, or in the unlikely event of bankruptcy.
Legal purposes.
We may disclose information to respond to subpoenas, court orders, legal process, law enforcement requests, legal claims or government inquiries, and to protect and defend the rights, interests, safety, and security of Ironhide, our affiliates, users, or the public.
With your consent.
We may share information for any other purposes disclosed to you at the time we collect the information or pursuant to your consent.


Third Party Service Providers

We use some third parties to help us deliver the best possible experience. Personal data may be shared with these third parties for the business purposes described below. When we use a third party, we only do this to process or store your information for the purposes described in this Privacy Policy. We also have affiliates around the world who help us deliver the Service and we may be required by a court or legal obligation to disclose certain information in some circumstances.

We use the following third party service providers on our website (ironhidegames.com):

Google Analytics (Google Inc.)
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics is restricted from sharing personal data with any other third party service providers or other Google Services.
Personal data collected NONE
Place of processing US
Legal basis for processing Under the EU and UK General Data Protection Regulation (GDPR) we rely on our legitimate business interests to do this.
For more information check out the Google's Privacy Policy

We use the following third party service providers in our mobile applications:

Firebase (Google Inc.)
Firebase is a mobile analytics provider that we use to help us understand your use of the apps. Firebase is restricted from sharing personal data with any other third party service providers or other Google Services.
Personal data collected IP Address, Device and Advertising Identifiers
Place of processing US
Legal basis for processing Under the EU and UK General Data Protection Regulation (GDPR) we rely on our legitimate business interests to do this.
For more information check out the Google's Privacy Policy

We use the following advertising networks to serve ads in our apps. Restricted versions are used to ensure that only contextual ads are shown and personal data processing is limited.

Admob
Personal data collected IP Address, Device Identifiers, Advertising Identifiers, User-Associated Performance Data
Place of processing US
Legal basis for processing Under the EU and UK General Data Protection Regulation (GDPR) we rely on our legitimate business interests to do this.
For more information check out the Google's Privacy Policy
Ad Colony
Personal data collected IP Address, Device Identifiers, Advertising Identifiers
Place of processing US
Legal basis for processing Under the EU and UK General Data Protection Regulation (GDPR) we rely on our legitimate business interests to do this.
For more information check out the Ad Colony's Privacy Policy
Chartboost
Personal data collected Device Identifiers, Advertising Identifiers, Purchase history, IP Address
Place of processing US
Legal basis for processing Under the EU and UK General Data Protection Regulation (GDPR) we rely on our legitimate business interests to do this.
For more information check out the Chartboost's Privacy Policy
IronSource
Personal data collected Device Identifiers, IP Address, Advertising Identifiers
Place of processing US
Legal basis for processing Under the EU and UK General Data Protection Regulation (GDPR) we rely on our legitimate business interests to do this.
For more information check out the IronSource's Privacy Policy

Elastic Email
Elastic Email is an email address management and message sending service provided by Elastic Email, Inc.
Personal data collected Email address
Place of processing US
Legal basis for processing Necessary to perform our contract with you to provide the Service
For more information check out the Elastic Email's Privacy Policy

Freshdesk
Freshdesk is a customer service platform that we use to manage support tickets
Personal data collected Email address
Place of processing US
Legal basis for processing Necessary to perform our contract with you to provide the Service
For more information check out the Freshdesk's Privacy Policy

We do not, and will not without your consent, sell your information to third parties. We do permit third parties to collect the information described above through our services and we disclose such information with third parties for business purposes as described in this Privacy Policy. The information practices of these third parties are not covered by this Privacy Policy.

Some of our third-party partners may be members of the Network Advertising Initiative, which offers a single location to opt out of ad targeting from member companies. To learn more, please click here (Network Advertising Initiative) or here (YourAdChoices) Due to differences between websites and mobile apps, you may need to take additional steps to opt out of interest-based advertising for mobile applications. Please check your device settings and mobile app permissions for additional information on how to opt out. You also may stop further data collection from a mobile application by removing it from your mobile device.

How long do we keep hold of your information?

We do not keep your data for longer than is necessary unless we are required to do so under law.

If we are required to retain your information, for example to comply with applicable laws, we will store it separately from other types of personal information.

If you would like to review, access, rectify, update, include or delete your personal information, please see the How can I exercise my rights over my information? section of this privacy policy.

We will delete your information within the term required by applicable law. For more information, please see the How can I exercise my rights over my information? section of this policy.

Where do we process your information?

Our servers are located in the United States and Latin America. Information we collect about you will be processed in the United States. By using our services, you acknowledge that your personal information will be processed in the United States. The United States does not have the same Personal Data laws as those in the UK and the EU and has no finding of “adequacy” from the European Union under Article 45 of the GDPR. Ironhide ensures that suitable safeguards are in place to protect the privacy and security of your personal data and to use it only consistent with your relationship with us and the practices described in this privacy policy. You may contact us at the contact details below to learn more about the measures in place protect your personal data when we transfer it across borders.

How can I exercise my rights over my information?

You may have certain rights in relation to the personal information we hold about you, depending on where you are located. We must respond to a request by you to exercise those rights without undue delay and within the timeframe provided by applicable law. To exercise any of your rights, please fill out the request form here. Once we receive your request, we will verify it by matching data points you provide with the records we maintain. We may need to request additional information from you to verify your request. You may be entitled, in accordance with applicable law, to submit a request through an authorized agent. To designate an authorized agent to exercise your rights and choices on your behalf, please contact us at [email protected].

Access
You may have the right to access personal information we hold about you, how we use it, and who we share it with.
Portability
You also may have the right to request that we transfer that personal information to another party, with certain exceptions. We will provide further information to you about this if you make such a request.
Correction
You may have the right to correct any of your personal information we hold that is inaccurate.
Erasure
You can request that we delete, or remove certain personal information. We may need to retain personal information if there are valid grounds under data protection laws for us to do so (for example, for the defence of legal claims or freedom of expression) but we will let you know if that is the case.
Restriction of Processing
You may have a right to require us to stop processing the personal information we hold about you.
Objection
You may have the right to object to our processing of your personal information.
Inclusion
You may have the right to request to include personal data to a database when you prove a well-founded interest.
Update
You may have the right to request your personal data to be updated when you understand and prove is inaccurate.

If you have any questions or would like to make a complaint relating to Ironhide’s processing of your personal data, please contact us at the details below. If you are an EU citizen and would like to make a complaint about the way we process your personal data, you can contact your local supervisory authority, details for which are available here (European Data Protection Board). If you are in the UK, you can contact the Information Commissioner’s Office here (Information Commissioner’s Office).

We will not discriminate against you for exercising your rights and choices, although some of the functionality and features available on the websites or apps may change or no longer be available to you. Any difference in the service is related to the value provided.

Security

Ironhide uses generally accepted security measures and safeguards in an attempt to keep the data it collects secure and requires that the third parties it works with agree to do the same. Please be aware though that, despite our best efforts, no security measures are perfect or impenetrable.

Company contact information

If you have questions or concerns about this privacy policy, or if you are a parent and you have questions about your child’s use of our services you can contact us at:

Postal Address Ironhide Games, Bartolomé Mitre 1441 6th Floor (Montevideo, Uruguay)
Email [email protected]
Phone +598 (2) 915-5174

Our Data Protection Officer can be contacted at [email protected].

Children’s Privacy Notice

Last Updated Date: September 10, 2021

Ironhide Games wants you to have as much fun playing our mobile games as we do when we are making them. Your privacy is important to us. We only use the information about you that we need to provide our games, such as technical information to save game progress. This notice will tell you about all the information we might collect from you when you play our games or visit our website. For more information about how we handle children’s information, you or your parent can access our Privacy Policy here. The Privacy Policy also contains detailed information about how we handle information about adults.

Table of Contents

  1. Who are we?
  2. What information do we collect?
  3. Help running our apps
  4. Do we send your information outside of the EU or UK?
  5. How long do we keep your information?
  6. What are your rights?
  7. Contact us

Who are we?

We are Ironhide Games and our offices are in in Uruguay, which is in South America. This notice is for our websites (www.ironhidegames.com) and our mobile applications Kingdom Rush, Kingdom Rush Frontiers, Kingdom Rush Origins, Kingdom Rush Vengeance, Ironmarines.

What information do we collect?

Ironhide does not require you to provide us with identifying information when you play games or visit our website. We do, however, have to collect some technical information to help us provide the games and website to you.

There are ads in our apps. These are known as contextual ads because they show you games or apps similar to the Ironhide games you are playing. We also have a form that you can use to ask us any questions you might have. This form will ask you for an email address. We will use this email to answer your question and then we will delete it.

Help running our apps

Sometimes we need some help to run our apps. When we do, we work with other companies. These companies are not allowed to share your information with anyone but us.

These companies are:

Company Purpose
  • Google Analytics
  • Firebase (Google Inc)
There are analytics providers that we use to help us understand your use of the apps and website and improve our service.
  • Ad Colony
  • Chartboost
  • Iron source
These are advertising networks to serve ads in our apps. For more about our ads, please see the information under “What information do we collect?”
  • Freshdesk
Freshdesk helps us to answer your questions if you contact for help.
  • Elastic Email
Elastic Email is an email address management and message sending service provided by Elastic Email, Inc.

For more information on these companies and the data they collect from you, you or your parent can access our Cookies Policy click here.

When we collect information from you, we have to comply with laws called the UK General Data Protection Regulation (UK GDPR) and EU General Data Protection Regulation (EU GDPR) and other relevant laws depending on the country in which you or Ironhide are located. These laws state that we must have a legal reason for collecting and using your information. Our reason is called our legitimate business interests.

If you have questions or concerns about any of the companies listed above and would like more information them, you or your parent can contact us at [email protected].

Do we send your information outside of the EU or UK?

Because we are in Uruguay, we transfer your information from the country where you live to the United States of America and to countries in Latin America. These laws in these places do not protect your personal data in the same way as the laws in the EU and the UK. However, we make sure that we put in place proper safeguards to protect your information.

How long do we keep your information?

We do not keep your information for longer than we need to allow you to play our apps or user our website. Sometimes we have to keep it for longer if the law requires us to.

What are your rights?

You may have certain rights in relation to the personal information we hold about you, depending on where you live.

Access
You may have the right to access personal information we hold about you, how we use it, and who we share it with.
Portability
You also may have the right to request that we transfer that personal information to another party, with certain exceptions. We will provide further information to you about this if you make a request.
Correction
You may have the right to correct any of your personal information we hold that is inaccurate.
Erasure
You can request that we delete, or remove certain personal information,
Restriction of Processing
You may have a right to require us to stop using the personal information we hold about you.
Objection
You may have the right to object to the use of your personal information.
Inclusion
You may have the right to request to include personal data to a database when you prove a well-founded interest.
Update
You may have the right to request your personal data to be updated when you understand and prove your personal data is inaccurate.

If you have any questions or would like to make a complaint about how we handle your personal information, you or your parent can contact us at [email protected]. If you live in the UK, you or your parent can make a complaint to the Information Commissioner’s Office here (Information Commissioner’s Office). If you live in the EU and would like to make a complaint, you or your parent can contact your local data protection authority here (European Data Protection Board).

Company contact information

If you have questions or concerns about this privacy policy, or if you are a parent and you have questions about your child’s use of our services you can contact us at:

Postal Address Ironhide Games, Bartolomé Mitre 1441 6th Floor (Montevideo, Uruguay)
Email [email protected]
Phone +598 (2) 915-5174

Our Data Protection Officer can be contacted at [email protected].

Cookie Policy

Effective Date: August 24, 2021

Last Updated Date: September 10, 2021

Ironhide (“we”, “us”, “our”) uses cookies and other similar technologies (e.g. web beacons, log files, scripts and eTags) (“Cookies”) to enhance your experience using the website, www.ironhidegames.com (“website” or “service”).

Table of Contents

  1. What are Cookies?
  2. Categories of Cookies
  3. Managing Cookies
  4. Social Media
  5. Changes to this policy
  6. Contact us

What are Cookies?

A "cookie" is a small file stored by your browser when told to do so by a website. Typically, websites place a number of different cookies on an end-user’s machine. Some of the cookies are "1st Party," from the website itself, and others are "3rd party," belonging to analytics entities. Ironhide’s cookies do not include personal data and are typically used to quickly identify your device and to "remember" your browser during subsequent visits for purposes of functionality, preferences, and website performance. You can disable cookies or set your browser to alert you when cookies are being sent to your device; however, disabling cookies may affect your ability to use our services.

Web Beacons and pixel tags: A "web beacon" or a "pixel tag" is an electronic image (often not visible to the end-user) that allows Ironhide to count users who have visited certain pages. Additionally, e-mails and other electronic communications Ironhide sends to you may contain pixel tags that enable Ironhide to track your usage of the communication, including whether the communication was opened and/or what links were followed, if any.

Categories of Cookies

The following categories of cookies are used when you visit this website:

Necessary Cookies

These cookies are essential for you to browse the website and use its features. Necessary cookies will be set to on by default, they may be disabled within your browser but by doing so the website may not function as it should.

Analytics Cookies
Analytics cookies help us improve our site by collecting and reporting on how users interact with the website.
There are two types of cookie:
Persistent
a persistent cookie is saved on your device and will remain until the expiry date is reached.
Session
a session cookie is temporary and is stored for as long as the browsing session is active.
For more detailed information on these types of cookies please see the table below:
Cookie Category Purpose Duration
.AspNet.Consent Necessary to store your preferences in relation to the use of cookies 1 year
_ga Analytics This cookie is installed by Google Analytics. The cookie is used to calculate visitor session and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors. 2 years
_gid Analytics This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visited in an anonymous form. 24 hours
_gat Analytics This cookie is installed by Google Analytics to throttle the request rate to limit the collection of data on high traffic sites. 24 hours

Managing Cookies

You may update your cookie preference at any time by clicking the ‘Manage Cookies’ button available in the footer of the website. You can block and delete some cookies from being stored on your device through the web browser settings. To find out how to do this for your choice of web browser consult the developer’s website. To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout.

Social Media

If you share content from our site through our social buttons (e.g. Facebook, Twitter etc), these services are likely to collect information about your activities. We suggest that you review the privacy policies of these third-party websites for information about how they use of your personal data and how to opt out or have your information deleted.

Changes to this policy

We encourage you to review this policy regularly as any updates or changes will be communicated by updating the “Last Updated” date. If we make a change to the cookies used, we will ask you to provide your consent preference again when you visit the site. If we make any changes necessary for the operation of the site these will be effective immediately and the cookie policy updated.

Contact us

If you have any questions about this privacy notice, you or your parent can contact us at:

Postal Address Ironhide Games, Bartolomé Mitre 1441 6th Floor (Montevideo, Uruguay)
Email [email protected]
Phone +598 (2) 915-5174

Our Data Protection Officer can be contacted at [email protected].