This privacy policy was last modified on June 6, 2025.
Ironhide provides games online and will process your personal information when you play our games. If you have any questions about our data practices, your rights or have any concerns or complaints, you can contact us at [email protected], or send a letter to the address provided in this Privacy Policy.
We do not collect personal information that directly identifies you in our games, such as your email address. Our games do not support login through social media platforms. Instead, we use Unity Authentication to assign a unique player ID, which we use to create an internal user ID on our servers. All game-related data and logic are linked to this internal user ID. More information
If you make a purchase, your card information is not held by us, it is collected by the store, who specialize in the secure online capture and processing of credit/debit card transactions.
We use your Information to provide and support our games, analyze usage, and improve our services. If you contact us, we will also use your information to respond to your inquiries or support requests.
If you subscribe to our newsletter, we will store your email address solely for the purpose of sending you updates and news related to our games. Newsletter registration follows an opt-in process, and you can opt out at any time—either from individual games or from all communications—using the unsubscribe links provided. If we change newsletter service providers, we will ensure that these mechanisms remain in place. More information
We rely on third parties for the purposes set out in this Privacy Policy, including support services, such as game servers, support ticketing and game analytics. We also work with certain advertising partners to show you ads. Additionally, we share your Information within our group and as required by law. More information
Your Information is processed by us or our service providers in different countries around the world, including the United States of America, Uruguay and other locations. More information
You may have rights to access, receive a copy of, or delete, your Information or restrict processing of your Information, and you also have the right to object to our use of your Information for certain purposes, including tailored marketing and advertising. More information
If you request data deletion, we will honor such requests.
Any updates or changes to this Policy will be published here. If there are any significant changes, we will notify you through the Website or in-game.
This privacy policy (“Policy”) informs you of your choices and our practices in relation to your Information (as defined below). In this Policy, “Ironhide”, “we” or “us” refers to Ironhide SA, a company registered in Uruguay with its office located at Bartolomé Mitre 1441, 6th Floor, Montevideo, Uruguay. We choose why we need to use your Information and how it is used, which means we are considered the data controller in certain countries. For the purpose of this Policy, “Information” means any information relating to an identified or identifiable individual. This includes Information relating to your use of our mobile games (the “Games”). When you use the Games, you accept our rules and policies which set out how we handle your Information, and you understand we collect, process, use and store your Information as described in this Policy. If you do not agree with this Policy, you must not play any of the Games. If you change your mind in the future, you must stop playing the Games and you may exercise your rights in relation to your Information as set out in this Policy.
We will process and use the following information about you:
Information you provide to us
Information collected via our customer support channels: When you contact us through our customer support channels (including the support form at ironhidegames.com/Support), we ask you to provide your email address and any other information that you choose to share with us, along with any information you choose to provide to allow us to assist you like Game ID, device brand and model, advertising ID, transaction records or device language.
In follow-up communications, we may request further information about your device and your approximate location if needed to resolve your issue.
All information provided is used exclusively for support purposes and handled in accordance with this Privacy Policy.
Information you provide when using the Games: when you play the Games, we may ask you to choose a username.
Information collected through surveys: we may ask you to complete surveys about your experience. The Information we collect from you varies depending on the survey, but we typically ask you questions about your interests and habits, your opinion about different products and services and what you’d like to be offered in the future. We also collect your ratings, opinions, preferences, questions, pictures, and responses associated with that survey.
Identifiers: your IP address, advertising ID, HTTP header, device ID, third-party app IDs (apptoken), country and city level location data and device information (such as model, brand, language, and operating system). We only store the IP address in Kingdom Rush Battles, and only for a maximum of 24 hours. This is used solely for matchmaking purposes, after which it is automatically deleted.
Cookies or similar technologies: We do not use cookies in our Games. Instead, we use JSON Web Tokens (JWT) to maintain active user sessions. These sessions expire automatically after 3 hours or following any player-related transaction (e.g., involving soft coins, hard coins, trophies, etc.).
On our websites, we do use cookies and similar technologies (such as web beacons or local storage) to enhance your experience, analyze usage, and support functionality. You can opt in or out of non-essential cookies via the cookie banner or your browser settings. Essential cookies required for core site functionality will remain active regardless of your preferences. For more details and to manage your cookie settings, please see our Cookie Policy.
Information regarding your use of the Games: game ID, install and uninstall timestamps, date and time stamps of game events, game time, achieved scores, interactions with our teams, advertising and promotions engagement, transaction records, evidence of you using cheating software or using modified versions of the Games.
Registration via third parties: We use Unity Authentication, a third-party service, to register users. Unity Authentication provides our server with a unique player ID, which we then use to create an internal user ID that links all game logic and player data.
Unity Authentication only retains a third-party identifier and, if applicable, the linked Google or Apple ID used for authentication.
For more details, please refer to the Unity Privacy Policy.
Payment providers: When you make payments in our Games, we receive the following Information from our payment providers about your transactions: transaction ID, country, payment provider used, purchased item, currency, value, and payment timestamp.
Analytics Information: we integrate analytics software from third party analytics providers in some of our Games. We then receive reports that help us optimise our in-game features and events to each user of our Games which include your user ID and information on your in-game activity.
Advertising partners: we receive Information from third-party advertising providers, including user ID and Information on your interactions with advertising shown in on our Games.
Newsletter campaigns: we receive information including your email address and country.
Mobile measurement partners: we receive information from third parties to allow us to track performance of our marketing campaigns and to detect fraud in such campaigns. This includes advertising ID, IP address, location, and transaction information.
Our Games are not targeted at people who are under the age of 18 (“Child” or “Children”). If you are a Child, we recommend that you obtain permission from your parents or legal guardian (“Parents”) to play our Games. You should also read this Policy with your Parents so they can help you understand anything you may not understand. If you are a Parent and are concerned about your Child’s use of our Games or have any questions, you can contact us using the details in section 7 below.
We use your Information to:
Provide you with the Games. We will use your Information to perform our contractual obligation towards you to allow you to create an account, play the Games (including as a guest), remember your progress. We will also use your Information to allow you to make purchases via Google Play or IOS App Store, and maintain a record of such purchases. The Information we process when doing so includes your registration Information, Information you provide to us when playing the Games, identifiers, Information you generate and display when playing the Games, and Information regarding your use of the Games.
Improve and monitor Game use. It is in our legitimate interests to improve our Games for our customers. When doing so, we may automatically collect information or generate Information about you when you play the Games, as well as Information about your device, device manufacturer, model and operating system.
Provide you with support and to respond to your requests or complaints. If you reach out to us for support, we will use your Information to create a support account for you, respond and resolve your queries and complaints, facilitate support. When doing so, we perform our contractual obligation towards you. The Information we process when doing so includes your registration Information, your identifiers, information about your device and any other Information about you collected via our customer support channels.
Conduct analytics. It is in our legitimate interests to analyze the use of and inform, our Games, newsletters and advertising campaigns, and any other interaction or interest in the same. When doing so we will process Information we automatically collect or is generated about you when you play the Games or interact with our newsletters and advertising campaigns to (a) create anonymised and aggregated data; (b) create segments of users who show particular characteristics or interests; and (c) conduct predictive analytics about your interests.
Send you updates about in-Game offers. We will show you promotional offers and information about virtual items that can be purchased in-game, which will be tailored to you based on gameplay, geography, device data and in-game interactions. We do this based on our legitimate interest.
Provide you with advertising. We will present you with ads and suggestions in our Games and elsewhere. These may be ads relating to our own Games or other services you may be interested in. These ads and suggestions may be tailored specifically to you. Where it is required, we will only do so where we have your consent. In situations where your consent is not required, or where we provide contextual advertising, we do so based on our legitimate interests. If you no longer want to receive targeted advertising you can withdraw your consent in the Games settings or contact us if needed.
Prevent fraud, defend Ironhide against legal claims or disputes, enforce our terms and to comply with our legal obligations. It is in our legitimate interests to protect our users against online abuse and other anti-social or illegal activity (e.g., when moderating conversation in our Games). Furthermore, it is also in our legitimate interest to protect our interests by (1) monitoring Game use to detect fraud or any other user behaviour which prejudices the integrity of our Games, (2) taking steps to remedy fraud and concerning behaviour, (3) defending ourselves against legal claims or disputes, and (4) enforcing our terms and policies. When doing so, we will process the Information relevant in such a case, including Information you provide us, Information we automatically collect about you, and Information which is provided to us by third parties.
Conduct surveys. From time to time, we may ask you to participate in surveys we conduct which are in our legitimate interest because they help us understand our userbase and improve the Games. If you choose to participate, we process your registration Information and any other Information collected through the survey questions.
We process your Information in several countries, including countries within the European Economic Area (“EEA”), the United Kingdom (“UK”), the United States of America, Uruguay and others. When we transfer your Information outside the UK or the EEA, we may transfer it to countries that have been recognised as offering an adequate protection by the EEA or the UK. When this adequacy status has not been offered, we use standard contracts that can be used in the EEA or the UK to safeguard your Information while transferring it outside the EEA or the UK.
Your Information is kept for as long as you are registered or using our games. When deleting Information, we will take measures to make the Information irrecoverable or irreproducible, and electronic files which contain Information will be deleted permanently.
Erasure/deletion. You have the right to request deletion of your Information. We may need to retain some of your Information where there are valid grounds for us to do so under data protection laws. For example, for the defense of legal claims, respect freedom of expression, or where we have an overriding legitimate interest to do so, but we will let you know when this is the case. Note that where the Information is held by a third-party data controller, such as an advertising partner or a payment processor, we will use reasonable steps to inform them of your request, but we recommend you contact them directly in accordance with their own privacy policies to ensure your personal data is erased. If you are based in the EEA, UK, Switzerland or are a legal resident of California in the U.S., you have certain rights in relation to your Information. For Californian residents, please refer to Addendum 1 – California Privacy Rights. For EEA, United Kingdom, Switzerland, Brazil based, you will find more information below on when which rights can apply.
Access. You have the right to access Information, and to receive an explanation of how we use it and who we share it with. This right is not absolute. For example, we cannot reveal trade secrets, or give you information about other individuals.
Objection and withdrawal of consent: You have the right to (i) withdraw your consent where you previously provided such consent; or (ii) object to our processing of your Information where we process such Information on the basis of our legitimate interests (see above under How we use your personal information). You may exercise this right as follows:
To stop receiving personalized advertising: (a) on the Website please opt-out in Privacy Settings; (b) for Mobile Games, please withdraw your consent in the in-app Settings. You can also find more information in our Cookie Policy.
To stop receiving marketing emails: please follow the unsubscribe mechanism at the bottom of each email communication.
To stop our cookies being placed: please refer to our Cookie Policy.
To stop receiving push notifications: please change your device or browser settings.
Portability. You have the right to receive a copy of Information we process on the basis of consent or contract in a structured, commonly used and machine-readable format, or to request that such Information is transferred to a third party.
Correction. You have the right to correct any Information held about you that is inaccurate.
Restriction. You have a right in certain circumstances to stop us processing Information other than for storage purposes.
To exercise your rights, please fill out our request form here or email us at [email protected].
We welcome questions, comments, and requests regarding this Policy. These should be addressed to [email protected]. You can also send a letter to Data Protection at Ironhide SA, Bartolomé Mitre 1441 6th Floor (Montevideo, Uruguay). If you wish to make a complaint about how we process your Information, please contact us at [email protected] and we will endeavour to deal with your complaint as soon as possible. This is without prejudice to your right to start a complaint with a data protection authority.
Any updates or changes to this Policy will be published here.
We have appointed the following data protection representative in the United Kingdom:
UK GDPR Representative: Lionheart Squared Ltd
Email: m @LionheartSquared.co.uk
We use the following user acquisition and advertising partners that are integrated into some or all the Games. Please check the following privacy policies to learn more about their privacy practices, including how you may exercise your data subject rights.
This list was last updated on 4th June 2025.
The terms of this Addendum apply to residents of California under the California Consumer Privacy Act of 2018 (California Civil Code §§ 1798.100 to 1798.199) and its implementing regulations, as amended or superseded from time to time (“CCPA”). For the purposes of this addendum, Personal Information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household, or as otherwise defined by the CCPA. Personal Information does not include information that is: lawfully made available from government records, deidentified or aggregated, or otherwise excluded from the scope of the CCPA.
Over the past twelve months, through your use of the Games, we may have collected and disclosed the following categories of Personal Information from or about you:
In the preceding twelve months, we have collected Personal Information from the following categories of sources:
We collect personal information for the following purposes:
To operate and administer the Games;
To improve the Games;
To communicate with you;
To serve advertising;
For security and verification purposes, including to prevent and detect fraudulent activity;
To address and remediate technical issues and bugs
For additional information about what each type of personal information, see “How We Use Your Personal Information” in the main portion of the Privacy Policy.
We may disclose personal information to the following types of entities:
Our affiliate companies within our corporate group who process personal information in order to operate the Games;
Marketing and advertising partners who use your information to serve you ads in the Games and on other sites;
Other companies that provide services on our behalf who are prohibited by contract from retaining, using, or disclosing personal information for any purpose other than for providing the services to us;
Regulators, judicial authorities and law enforcement agencies;
Entities that acquire all or substantially all of our business.
For additional information about how we disclose personal information is used for, see “Who we share Your Personal Information With” in the main portion of the Privacy Policy.
Over the past twelve months, we have used third party advertising and other tracking technologies on our Games to collect information about you, your device(s), and your use of our Games. We share that information with selected third parties such as advertising partners who use it to target advertisements to you online. You can opt-out and exercise control over the use of these technologies at any time by using the Privacy Settings, and, for certain of our Mobile Games, by adjusting the in-app settings. Alternatively, you can also submit your request to opt-out using our web form.
The CCPA provides California residents with certain legal rights; these rights are not absolute and are subject to certain exemptions. If you are a California resident, and the CCPA does not recognize an exemption that applies to you or your personal information, you have the right to:
Submit a verifiable request for the following information covering the 12 months preceding your request:
the categories of Personal Information about you that we collected, sold, or disclosed;
the categories of sources from which the Personal Information was collected;
the purpose for collecting or selling Personal Information about you;
the categories of third parties to whom we disclosed Personal Information about you and the categories of Personal Information that was disclosed (if applicable) and the purpose for disclosing the Personal Information about you; and the specific pieces of Personal Information we collected about you; Submit a verifiable request that we delete Personal Information we collected from you; and
Be free from unlawful discrimination for exercising your rights, including providing a different level or quality of services or deny goods or services to you when you exercise your rights under the CCPA, subject to certain limitations.
We aim to fulfil all verified requests within 45 days pursuant to the CCPA. If necessary, extensions for an additional 45 days will be accompanied by an explanation for the delay.
You can exercise your rights by filling out our request form here or email us at [email protected].
If you wish to opt-out or update your preferences, you may do so in the Privacy Settings of our Website, and in-app for certain of our Mobile Games.
Requests for access to or deletion of Personal Information, whether submitted by you directly or via an authorized agent, are subject to our ability to reasonably verify your identity in light of the information requested and pursuant to relevant CCPA requirements, limitations, and regulations. To verify your access or deletion request, please be prepared to provide us with identifying information (such as your User ID, Game name etc.) that we can match against our records in order to confirm you are the rightful account holder.
We do not rent, sell, or share Personal Information with nonaffiliated companies for their direct marketing uses as contemplated by California’s “Shine the Light” law (Civil Code § 1798.83), unless we have your permission.
There is no accepted standard on how to respond to Do Not Track signals, and we do not respond to such signals.
If you have questions or concerns about this privacy policy, or if you are a parent and you have questions about your child’s use of our services you can contact us at:
| Postal Address | Ironhide Games, Bartolomé Mitre 1441 6th Floor (Montevideo, Uruguay) |
|---|---|
| [email protected] | |
| Phone | +598 (2) 915-5174 |
Our Data Protection Officer can be contacted at [email protected].
Ironhide Games wants you to have as much fun playing our mobile games as we do when we are making them. Your privacy is important to us. We only use the information about you that we need to provide our games, such as technical information to save game progress. This notice will tell you about all the information we might collect from you when you play our games or visit our website. For more information about how we handle children’s information, you or your parent can access our Privacy Policy here. The Privacy Policy also contains detailed information about how we handle information about adults.
We are Ironhide Games and our offices are in in Uruguay, which is in South America. This notice is for our websites (www.ironhidegames.com) and our mobile applications Kingdom Rush, Kingdom Rush Frontiers, Kingdom Rush Origins, Kingdom Rush Vengeance, Ironmarines.
Ironhide does not require you to provide us with identifying information when you play games or visit our website. We do, however, have to collect some technical information to help us provide the games and website to you.
There are ads in our apps. These are known as contextual ads because they show you games or apps similar to the Ironhide games you are playing. We also have a form that you can use to ask us any questions you might have. This form will ask you for an email address. We will use this email to answer your question and then we will delete it.
Sometimes we need some help to run our apps. When we do, we work with other companies. These companies are not allowed to share your information with anyone but us.
These companies are:
| Company | Purpose |
|---|---|
|
There are analytics providers that we use to help us understand your use of the apps and website and improve our service. |
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These are advertising networks to serve ads in our apps. For more about our ads, please see the information under “What information do we collect?” |
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Freshdesk helps us to answer your questions if you contact for help. |
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Elastic Email is an email address management and message sending service provided by Elastic Email, Inc. |
For more information on these companies and the data they collect from you, you or your parent can access our Cookies Policy click here.
When we collect information from you, we have to comply with laws called the UK General Data Protection Regulation (UK GDPR) and EU General Data Protection Regulation (EU GDPR) and other relevant laws depending on the country in which you or Ironhide are located. These laws state that we must have a legal reason for collecting and using your information. Our reason is called our legitimate business interests.
If you have questions or concerns about any of the companies listed above and would like more information them, you or your parent can contact us at [email protected].
Because we are in Uruguay, we transfer your information from the country where you live to the United States of America and to countries in Latin America. These laws in these places do not protect your personal data in the same way as the laws in the EU and the UK. However, we make sure that we put in place proper safeguards to protect your information.
We do not keep your information for longer than we need to allow you to play our apps or user our website. Sometimes we have to keep it for longer if the law requires us to.
You may have certain rights in relation to the personal information we hold about you, depending on where you live.
If you have any questions or would like to make a complaint about how we handle your personal information, you or your parent can contact us at [email protected]. If you live in the UK, you or your parent can make a complaint to the Information Commissioner’s Office here (Information Commissioner’s Office). If you live in the EU and would like to make a complaint, you or your parent can contact your local data protection authority here (European Data Protection Board).
If you have questions or concerns about this privacy policy, or if you are a parent and you have questions about your child’s use of our services you can contact us at:
| Postal Address | Ironhide Games, Bartolomé Mitre 1441 6th Floor (Montevideo, Uruguay) |
|---|---|
| [email protected] | |
| Phone | +598 (2) 915-5174 |
Our Data Protection Officer can be contacted at [email protected].
Ironhide (“we”, “us”, “our”) uses cookies and other similar technologies (e.g. web beacons, log files, scripts and eTags) (“Cookies”) to enhance your experience using the website, www.ironhidegames.com (“website” or “service”).
We encourage you to review this policy regularly as any updates or changes will be communicated by updating the “Last Updated” date. If we make a change to the cookies used, we will ask you to provide your consent preference again when you visit the site. If we make any changes necessary for the operation of the site these will be effective immediately and the cookie policy updated.
If you have any questions about this privacy notice, you or your parent can contact us at:
| Postal Address | Ironhide Games, Bartolomé Mitre 1441 6th Floor (Montevideo, Uruguay) |
|---|---|
| [email protected] | |
| Phone | +598 (2) 915-5174 |
Our Data Protection Officer can be contacted at [email protected].
Social Media
If you share content from our site through our social buttons (e.g. Facebook, Twitter etc), these services are likely to collect information about your activities. We suggest that you review the privacy policies of these third-party websites for information about how they use of your personal data and how to opt out or have your information deleted.